Hi thanks for paying us a visit us once again, we want to share our perspective and maybe how we can improve this, underground and mainstream males like music more than female and this is not a scientific research and to upcoming artists the gap is too much not just for their music they share but even in instagram we saw that’s if you do hip hop on House and gqom and anything that’s is not musical but lyrical mostly guys follow you so why in our humble understanding that’s is?
- 1 The lyrical content is mostly male related situations.
We may argue on this topic, but things pop culture sings about is normally streets and hustle and sometimes good life, where girls are just part of that’s good like and not important piece. So when woman hear this they rather tune to gospel music more and thinks of god than watching music videos with other woman like them popping as out while the alpha is a male .So this distaste is something most artists are not aware of but as we have seen the big songs are from people like Sjava in SA where woman is very important and treated with respect in songs and videos, ambitious entertainment balance all gender when they push their artists. London is a female artist they have and its beauty attracts males to follow her and females to want to be like her before even knowing her song , same apply to Nicky minaj but without balance we see most males being a followers of music artists especially the upcoming ones ,they encourage and give this artists hope.
- 2 Because we approach our fans at this stage.
This comes down to self control and separating business and pleasure, our partners may not like what’s we do because of the small attention we get any worse if we found them through music,we need to convince them she was just lucky. On other hand we don’t know the true intensions of our female fans we may take advantage of them and we end up losing them because of resentment and seeing other sides of us, If we approach them it’s become a awkward situation. While on the other hand if you just become friend she will bring you more fans of a female kind which is what’s is needed,I saw doing a music video with my cousin her influence to other girls made the video get notice to a different demographics that’s was a big up, But all in all we shouldn’t take advantage of ladies if they show love of our music.
- 3 We don’t have a female member in our team.
If a studio is made up of males only the minds and strategies are the same and that’s girl feel is missing and we fail to connect with ladies, meaning A&R should play its part here, Even talking about teams is something rare to other artists, team is what’s make an artist people who do the business side of things and management of most things about an artist. If your team doesn’t have a woman you can be sidelined and miss a huge market that’s is supposed to be supporting you, the branding on its own is important, like my aunt said the other day I can buy Sjava’s Cd but I cannot stand him on TV so for big companies they should find a way to figure that’s out .if an artist could resembles his/her music that’s would be a win.
- 4 We don’t know how to influence them.
See for years I wasn’t good at dating and I couldn’t figure out why, its might have been lack of confidence and other things and sometimes I saw my friends with girls and made an argument that’s it’s because there are girls in their homes and we were all males in my home. I was right in to a certain extent up until I saw my brothers good at this, then as I began to know how to do this as we I saw that’s its all came down to influence. Our music is written to a male stand point of things and apart from the fact that’s they can vibe to it, we didn’t create a connection where they listen to the song when they’re not at the club or party. So it’s important if we write really put ourselves in different shoes so we can influence every one. Other artists always write songs about me!!! Me!!! me!!!,but that’s too as good as it is may not convince people to follow you. You can be a voice for them and then they will be influenced to follow you as their leader.
- 5 Our Posts are not appealing to them.
Since we are an aspiring artists and we still have a long way to go ,quality of what we post may be low maybe to the fact that’s we don’t making any huge moves so all we posts it’s just gibberish and if not that’s it’s because our content has a low quality because of the gear lack so we need to take stock of those challenges as upcoming artists and solve them. Instead of buying new pair of jeans when you don’t need a G-star expensive jean go to Mr. price and get it that’s way ,the change can go to a camera so fans can have a poor quality but not us we need to be different somehow.
So this article was inspired by the fact that’s someday I looked at my instagram analytics and saw 80% males and 20% females and this was really a mind opener for me so we need to pay attention to this things. In our culture here we normally have more males in hip hop shows than female so that’s on it own is a problem that’s clearly shows the type of people following us and those that’s reacts to our message. Switching to Gqom and Dance music is a different story and actions must differ as well.
6. Because earlier on before success , we are not in a mainstream market.
Example for this point is Duncan Skuva , before he was signed to Afro ,he has male fans mostly and Tira used his knowledge and influence to put him on females market and encouraged him to tone down on rapping for the street and we saw his sound change .Lesson here is we need to focus on whats working and use it more than trying to prove to one another how good we are. lets study the masses and use the information to diliver great music to attract ladies and female in most demographics cause its has been said they can be a loyal fans who buys as well.