South African arts and culture, artists and entrepreneur should reinvent themselves

Lockdown has shown weakness in the city innovation and technology, and obviously behind in online experience of music and other sectors but today we will focus more on Music and more on other aspect of art and culture. Let’s us generalize and make you think of this idea ,why should South African Artists should sell music via intentional aggregators who are not working in the best interests of the African society but only on the wellbeing of America? Why network providers are not transparent and accessible for our ideas as upcoming artists and why all the IT students who also passionate about music do not create platforms to help the Province and the country benefits? Lastly why government isn’t encouraging what’sslikouronlife life is doing in Johannesburg so we can control our financial destiny as artists .All I’m seeing is us paying premiums every month and years to guys who want to take advantage of other because they see they’re lazy to do it themselves.

Attension

Call mWith the above questions ,we really don’t have platform to be heard as art and this alone piss me off to the point I’m relying on word press to voice my anger ,yet not only that’s I’m planning and working towards solving this issues. We need efficient online platforms ,where we can see RIO in a matter of a year and encourage our fans and supports to actually purchase our products in this places ,while getting mainstream media to advocate this channels like they do for platforms like iTunes and spotifies

I’m not against this platforms but the legal agreements we sign up for are too much have even fine prints that’s we as artists don’t need because we are not lawyers we are simply musicians .We want something as put my album online and its cost R100 and after one sale I can be able to cash that’s I know there are stories of taxes and are very important but for my blood to start rushing I need to see where my effort is going.

Deejay @ work
Hits with no royalties

I guess I won’t do point form today, we saw artists like Zakwe using their connections and influence pushing artists online on face book platforms and YouTube, that’s is fine known and in the long run which is why we need coders to come forward not in the aim of making money only but to strive for a course, we need marketers to come as well and make South African based product mainstream. Tiktok are using artists music to push their platform which is good and knowing that’s this product is from china and china government back its startups and mostly its businesses is no brainer that’s South Africa should cut a pattern.

We not interested in models ,its doesn’t matter if the cat is black or white for as long its can catch the mice

Nelson Mandela

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Music ,Painting ,Dancing , skating ,drama ,film and so on need to be protected as our IP intellectual Property we know this big companies has audience that’s we still need but we can still start our own thing from the scratch and for Coders and IT guys I’m sure you know now how this work ,you build something in order to fill a need ,so be different in your approach and cut most of time consuming part and make your innovation easy and most importantly learn the business side of things because if this becomes a reality Venture Capitalists will pop up everywhere with millions and want control on valuable startups with a vision and eventually wants control ,So this will only mean don’t build to sell because that’s strategy doesn’t work any way build to solve a problem and pay attention to what’s feature people uses the most on the product you put out and embrace that’s pivot and don’t stick to one version so much that’s you miss the whole picture or other players beat you to it. Check all the buy products, the incongruities and so on read books like innovation and entrepreneurship like peter Drucker and rework.

Kwazulu Natal Should lead in the production rather than what’s is happening now which is consuming and private businesses can intervene to make this possible, I don’t want to lie I don’t know anything about stocks yet but the moment we hear that’s south African based internet app or website is making an impact I will put my money there.

Ideas shouldn’t be money hungry too , see I get lot of emails from international brand wanting us to be their ambassadors using our talents that’s ok , The problems is us while pushing their products ,they want us to pay premiums ,so that’s simply a no ,if you build something make sure the ambassador get what’s they work for ,and if they have to be charged then it’s should be taken in the money that’s brand is supposed to pay him ,Same as this thing of royalties I know artists are not greedy ,while this aggregator wants money upfront ,the winning one is the one that’s takes a reasonable percent after the music sales. So that’s how I think it can be a win, win. Money is a fuel of a business but server and fast computers are the tools of an IT guy and they rely on people to test and complain if you put a premium from a get go you will have a problem .Unless there is a direct service on top of it and product.

ULwaz No Makhula coming soon Single

We can learn from Mxit introducing moola for their messaging platform ,If you can build something with initial free credits and get people subscribing and hooked with good content in top of it that’s will be a winner .I can keep going but my point is clear now .Those who have money but love to take this challenge be my guest technology has evolve a lot from old days spoon and plate to now computers and coming Artificial Intelligence ,as well as VR Technology .I may add to that’s point to everyone reading that’s you don’t have to bet on this alone this Pandemic has shown that’s idea that’s may seem lame like partying alone at home as a terrible one ,but VR technology shows that’s if the experience I wanted was to see ULwaz No Makhula perform and ULwaz no Makhula wanted to perform for a crowd Black mirror TV series has demonstrated that’s its possible as well as VR technology .but we know there is more to this than that’s so any app that’s can serve that’s experience will do well in a market place .Thanks for checking unique ideas today from this LnM website please share maybe someone might be intrigued and do something.


In closing Vusi Thembekwayo has once said that’s government should make things accessible for businesses that’s has a growth mindset and don’t want to remain small. Tax clearances and infrastructure should be in place to improve our economy as a whole and efficiency in place. What’s he added is business people should think big and act accordingly so check out his videos on YouTube .I’m also guilty of the bad things we do mostly us black people, making the entire paperwork of a business to bid for one tender which is wrong cause its somehow shows the main focus is on money, chances are the math is not good and that’s is way dangerous than having a successful project and don’t see ROI. Thanks please follow us as ULwaz No Makhula on all social media.

Let’s me make a disclaimer , I’m not against USA based businesses and not against how they operate but putting a client 1st is my concern ,e.g. ITunes is too big now to maintain its operations without third parties ok but I was a member of one aggregator and I signed up with a fee ,when I wanted to cancel they asked for another fee why is that’s I asked and didn’t get a valid answer because they were taking premium on me and I was pas that’s aggregator since there was a new better one I want having this problem ,as a customer this did not sit well with me ,they had my card number which meant I was at their mercy .so things like notifying a customer about upcoming charges may be of help ,while others may try to dodge that’s but others will see a great anticipation and budget accordingly. 

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