Welcome to the 6th episode of ULwaz no Makhula Show (LnM) where we teach artists like us what do we have applied to make our songs stand out on social media which led to having them popular around the world.
[Durban Inanda, April 6, 2020 Monday] —
1. Invest on content
We used spending on the title because that’s how celebs and down coming Indie artists are used to, but the better word is invest. Investing is putting your money to work knowing that’s in what’s you putting it to will make you a better returns. Music Video is the best thing to invest in after a song that’s way people will be familiar with your face and they will follow you closely because they know you deliver visuals as well. For a signed artist where a company does most of things for you act like you still hustling look good but don’t ball too much in the club have content in place or store /save that’s money for your future company cause you not always going to be signed.
2. If you get money on music double on what’s made you get that’s money in the 1st place put it back.
You started , and all of a sudden you got a gig…see the pattern why this guy choose us , how he found us ,if maybe you boosted a post on your face book page and people started to take you seriously put that’s gig money back to the page and target the places similar. If maybe you released a high quality song before, where you payed for mastering and mixing for the 1st time and some doors opened for you along with your artwork do that’s again.
Lets us tell you a little story, we now and then remind ourselves this on. A guy from emakhaya like rural areas who was a rapper let’s call him Kwazi for the 1st time his local municipality booked him and offer him R3000, He went a did his thing at that’s rally 25 money hit the account, What’s he did with the money, the following day he was at the Mall early by 8:00 o’clock that’s means he didn’t sleep at all. Now we don’t want to dwell on that’s but what’s if he looked and check. we don’t know where the next rally is but this councilors are always out and about ,from this 3k he could bribe someone on the inside so that’s he will always get gigs even from far loll although we not encouraging bribe ,we trying to make a point. So don’t hurry to be too excited about it, the best thing is to find a way to make profit out of it.
3. Buy your own tools/ equipment
This one doesn’t need explanation but we will do the justice, if you have your own sound system you save money if you want to do your own shows and others could hire it and get your money back. That’s entrepreneurial spirit from the get go and we recommend to artists. Others will tell you to invest in other things like property and so on. That ok but everything you want to put your money in you have to have some understanding of that’s business or you will lose your money. We don’t have any rights to tell you what’s to do with your money but one day we wish to get appreciation for our suggestion .one last thing on this point tools don’t work themselves , advertise your sound system and record on your studio or your will have a dead money.
Mentor is everywhere emulate one ,LnM
5. Buy time
Depending on the level you will be and income you will be making every month as an artist you can but your time back and double down in studio or any place you find valuable. We know even though we haven’t yet reach where we want to be , that’s we will not drive and manage our schedule ourselves because that’s will make us busy for our fans which is our customers as well as focusing in our product which is hits. So we will have to hire people to play those roles.
Please us, that’s how we say good bye on this episode… but you know the drill Bonus.
6. Acquire small growing businesses
This is what’s people like Jayz and Dr Dre are doing they either buy businesses or own piece in them this is what’s we all should do as we move up our music career we shouldn’t be static as South African artists we need our own Billionaires and Multimillionaire who will inspire kids and co-sign them. That’s way we will see humanity take place we saw how Jayz bailed and helped USA artists. Here we have Bricks arrested not saying he is innocent but we don’t have power to look into it. Some cases are set ups. Other thing our business can do is allowing us to help children study and be more philanthropically .We need to be valuable in a society not because we a celebrities but by how we are influencing with our fortunate position. If we can do business from this perspective not expindient one its can be successful because we would be aiming for big things and our mission statements will be the proofs.
While purchasing striving businesses we must keep their culture that we find to keep it original only add scale. And most of all as artists we should invest in whats we scared of investing in , that’s PR , Plugging and marketing which will make huge impacts in our brands.
Hope you learned and enjoyed this episode next week or anytime after that’s we will have more content like this for you to make powerful music and entertain people .this is ULwaz No Makhula on all socials we are out see you on the next one washa wena!!!!.