You know I am a very sensitive person ,I don’t know why but it’s because I have increased my awareness in life so I wouldn’t allow you to come here and show me a picture of a dead person cause that’s night it will mess with my sleep cycle. But if I listen to a song with a violence nothing happen so as we touching on how many times you should release songs ,I might add that’s maybe in your location music don’t last in terms of people playing and enjoying it. But I want to give you an advice teach your fans your own manageable routine. As you can see this does not apply to musicians only, authors, business people, Arts artists and so on you can use this examples in your own work.
- Are you a trendsetter or a trend follower / capitilizer?
We are seeing songs about #Coronavirus and #Lockdowns meaning this songs will never be classics and shows the level of creativity some artists have and them being opportunists. The negative on this is an artist does not have a substance and a real reason why people follow him/her, there is no cause or style he represents. Meaning there is no particular time to release so for us we don’t recommend this strategy.
We suggest you get out of the noise of trends and give people something else to talk about and stick to your normal schedule.
So for anticipation reasons and ability to capitalize on one song at a time. A rule of thumb is, if the song is still hot don’t interrupt it with another song, make money out of it and repeat.
|Doing it for myself||Doing it for my family|
|Doing it for human kind||Don’t know why im doing this|
2 How long should I wait before I release another song?
If you want to release lot of songs for your audience, release E.P or Mix tape and most preferably Album and try to make this cash cow as possible or otherwise you will be wasting your time. For a single 3 months is a best minimum , push one song for the average of this time , we see others keep releasing and its seems like they’re worried about fading away or something .We suggest you don’t worry about that’s much and try other ways to keep yourself relevant.
- 3 You don’t need a pattern if you don’t have a budget in place.
You will disappear in a thin air if you release without a plan and there is a article dealing with this specifically. So have a budget and priorities of this is what’s I will bet on as a vehicle to push this single. It’s may be PR , Marketing and distribution or Radio Plugging and so on , I see a lot of artists making a mistake of wanting this services from unprofessional people or companies. Look you will lose money if you naïve , I don’t specialize in the above things but I can recommend some companies for you and hear me well I will be recommending not telling because the marketing campaigns might not work and I don’t want to be to blame.
- 4 Don’t look at other artists patterns of releasing music, focus on you.
Big Zulu releases everytime, he already has an audience which for you reading this might be something you gatta build. He’s seeing his efforts and he is really productive, releases music videos for his songs so that’s a proper strategy there. What’s about you why you will drop next week? To bother people and ask them to push you? Or to try your luck and send Dj Tira or Oskido your link? That’s strategy is overused and be careful we made a mistake as ULwaz No Makhula to send links too early ,when songs were not in great quality and while we were not visible on Google. Some artists do music because they know someone at the top and that’s can be an advantage but what’s happens after he has talked on your behalf? Can you deliver or you will ruin his reputation? that’s why you should work hard and smart to prove you are a force to be reckon with then use that’s contact and then maybe you can present your strategy in your new team, and say this is how I release music and I know there will be lot of work and gigs but let’s try to be consistence with this.
- Why it’s important to admit when you are wrong
- Cheapest Beat
- How to spend your first/early paychecks (Salary/ Wage)
- Pass Time(Cypher) – Mfanakagogo , Mtho x Mshizzi , Wize & Merel
- Ukshisa is out
- 5 Know you may have personal challenges that’s might prevent you from your usual routine.
This point is simply for routine so here how this work ,you work in advance and place the online release dates on line ,get some Social media apps and place the links accordingly and announce the release dates then prepare YouTube video schedules as well and the campaigns on all social medias . Others may frequently require you to authorize, you can deal with that’s when the time comes ,that’s way you will put most of the work upfront and only answer fans comment and take gigs as they come. This also means placing a face book ad earlier and promotion on twitter earlier. When something bad happen or anything needs your attention you can deal with it. Like this blogs I do them every time at home but when I post them I post them once for them to appear every day on my twitter and face book as well as instagram clearly am there without being there all the time. Now this saves me data and time.
- 6 Anticipate the lazy times.
This one is more like the above one but in a real time work where you write and record songs. You can have a way to encourage yourself, I know for me it’s easy I make a dope beat I write for it. If its gqom it’s easier I get the beat from other producers and work on in immediately before its bores me. So find a way to reward yourself after every session that’s way you will know the immediate pay off of your efforts. I know I don’t need any ,I just get full filled that’s I manage to hit my daily task or pattern and I have a new effective strategy rather than writing a song for one day ,I just write one verse a day and maybe I finish writing in three days. Why I do this I realized that’s my 1st verses are always way doper than second and third ones so I needed a system to balance that’s and so far it hasn’t fail me. So this system allows you to be lazy and effective at the same time, in the book I recently read they had something like this where an artist put a minimum of 25 min on a task. I saw writing a verse is different depending on its complexity and content others take longer and other are quick to finish.
I was taking a video of myself writing and time was flying and I couldn’t believe it cause I thought I value my time but why my passion waste so much of my time? , we will never know its feels right doing it and I think I’m doing important thing with my life especially for myself. On the other hand knowing this I can dedicate my time accordingly because if I spend so much doing that’s and returns are small, I know in the long run they might be huge but I need to make moves that’s will make that’s long run closer meaning I get 9-5 or something and pay for this to get to the right people who will see value and want me to come and entertain or teach with it.
Thank you for taking the time, I most appreciate improving yourself using my life experience and pit falls. If you are a artist or a business person we have a small book on amazon called Music Insider 16 pages of simply contacts you can use to get some the things done with in the music industry.