Welcome to another episode of LnM Show, this segment we going to focus on the driven force of our society money, but strictly to music artists why don’t get it….We were guilty of this as well at the beginning and sometimes we get tempted to ease up but have found a way to discipline ourselves to treat music as strictly business. Disclaimer not all artists are not making money and some of us we are not making what we suppose to so take our points with consideration. The aim of this show is to open your eyes as an aspiring artist and make you realize that there is nothing you will ever enjoy more than your passion so you might as well get paid for it.
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- We are hooked by burning passion.
Before we explain take a second and follow us below , thank you .1stly its easy for us to talk about ins and out of music because we in it so we literary talking from experience as you will see our music videos if you look at our channel. Now lets us Elaborate what’s we mean passion hooked us. We love what’s we do to the point that for as long as we performed money will follow one day ,which is the day that will never come so we suggest you add value to your brand and start acting like an artist not a want to be or a student of music. Ask for your money to promoters and other artists who want to feature you because you have done so and so to make yourself worth so much politely take it or leave it. For years we preformed for free and as that is needed at the beginning its shouldn’t exceed 5 years or even less unless it a hobby and you already have money , we realized we were paying for everything we did either with our time or with money so we needed it back with interest. ULwaz sometimes forget and try to be nice on people then Makhula remind us of our vision and that we will not get there if we keep wasting petrol and money to attend shows that make other people rich disregarding the person who’s actually doing the work.
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2. We are not business savvy.
I think we are still guilty of this point which is our weakness but if you are a business person don’t try to take advantage loll. What’s we mean is we don’t know business ,we are winging it as we were winging it from the beginning but what’s important for you is to be aware of your weaknesses and get help don’t sign endorsement deals on your own. Don’t perform at a big concert where you have to sign and sign that like you signing a autograph. I learn from Zakes Bantwini sharing his story that he once preformed on the same stage with Usher, in the documents they signed Usher has requested some matt that he will use and our Zakes saw the stage being ripped apart before he got in quickly as the light went off for Ushers exit, he tried complaining it was too late he didn’t request the matt and he signed the contract. We all know he learnt and improve now we don’t have to repeat that same mistake. All I know about being business savvy is knowing the basic of numbers, in music it’s important to know how to calculate % I know at Samro we rob each other but we hardly get don’t royalties anyway because it’s hard to put music on radio so we really don’t know how a percentage work as for us we are now aware about that too. 2% of R2 000 000 = R40 000 not bad neh loll we don’t know who will be getting the rest and why so how I got R40 000 it’s an old formula we forgot after school pay attention its goes like this. R2 000 000 x 2 / 100 = R40 000 .this is the basic and most important.
3. They don’t attract money.
Others say its takes money to make money, that one way to do it. Secondly for a artist to make money there’s a way to attract it. 1stly you should look deserving of money as an artist by spending money on your appearance or at least pictures you send out should be clean and you clean in it. Act like a Celebrity but don’t live like it on your day to day you will be broke. Buy clothes for your performance and do photo shoot, do hair and if you like bling add it, it doesn’t have to be too much, so when a person looks at you will automatically know this guy will want money. Then here is the secret if someone wants to book you let him say the offer 1st so you will be able to negotiate maybe he values you more than you value yourself or just read a book called negotiating without splitting a difference.
4. We don’t know the roads to money.
Okay this is more like an example but it basically knows which streams to invest in that will make you make more money in return no matter how small you have putted in. Where you spend your time as an artist is also important because that will make you valuable what’s do we mean , let’s say you are Dj Tira its wouldn’t make a business sense to always eat your meat at Eyadini Lounge which by the time you are booked there people have had enough of you. Do go there once in a while as a social call but for you Shisanyamas are your place of business that your road that bring you moola if you know what I mean is. Do a mind calculation if you have some cash to invest in music to which will yield a better ROI- Return On Investment, do I bet on radio or tv then you have to decide looking at if your genre is played more on TV or radio, do I put this on clothes that is branded or I boost my page on face book then you look if you have fans who will buy your t-shirts and then earn some profit and go hard in boosting your videos on youtube.
5. You Make money you just do know how to keep it.
Not being able to keep money somehow or at least create a cash flow with it is more like a handicap because you will always blow through your money every time you get it and wonder why you end up in content like this. Personally I know people who do make money through music then drink it through alcohol and drugs that not a problem but the question remains who is going to keep investing on maintain your music life cause you have to be relevant to keep getting more gigs and you have to have a hot song that is well marketed to the public to get a shot of competing .
Even though we don’t like the word compete but somehow we still use the same mediums to send music to the public and the person at the top of the chart is doing all of the positives above. Expensive clothes has nothing to do with your brand as an artist so you better start printing your own and make money while you at it. Well that it for today we know you got insights, that why we would appreciate it if you share this video on your twitter and face book and what app groups and be our ambassador by doing that and we will keep giving everything we know that could help, subscribe on our channel for this kinds of Videos and music Videos, Press Notification Bells too… LnM Show simply means ULwaz No Makhula Show we out with our Bonus point habe
6. Their Team is working against them.
Managers, Producers, Camera guy, Driver and Fellow studio mates and those guys who like to hang out in the studio. This people are important but and big but they might be the ones who are holding you back ,you see the way money is splitted after the gig or that celebration for the launch or those chicks that were called by your hang out friend and you ended up taking one with you and the next morning you went to Shisanyamas you guys seems like you are living a dream already if that not a music video where you just fronting then your team isn’t handling your career well and the manager isn’t doing the management work. In most cases it’s been said that take full control of your life but in this point I say check your surrounding the people who came to your life for another intension now their totally doing something else.
Than lets end this with you , you are the centre of everything as much as we are a group with Makhula I have my perspective he has his own then we collaborate and considerate for one another do you do that with your team ,there should be some compromise in place sacrificing parties you not a celeb yet so calm down and be seen at home rather than your mother or grandma complain about music while it’s you , be reliable at home and get blessings when you went out to gigs cause you come back home sourber.
Thanks again for taking your time to grow yourself, have a great career bye.
7 Artists don’t talk about it
Artists don’t talk about money, while they wake up everyday use it and work for it in 9-5 .Here is the lesson talk about things you want to end up having them… because the fact that’s you not talking about it , also means you don’t thing about it and thus you cannot make it in music or anywhere for that’s matter. Talk, Think, Ask and be money to have it . I have a hard time sometimes dealing with other rappers telling me as Dj Swing that’s they don’t have money or its hard to get money or I’m young and I’m still in school…
I want to be clear here if you want our services you need to first think how you going to pay us before even talking to us. We also value paying forward because its where our success comes from as ULwaz No Makhula we don’t plan and not talk about how we going to pay for our dreams to become a reality or otherwise that’s will be stupid of us ,and really time wasting thing to do.
So please take your work seriously and sorry if I was a bit hush here but I hate the fact that’s its took me so long to realize why people are broke in every place in South Africa is because they don’t worry about the most important in the world money . Even those who looks rich and have things , they don’t have money in the bank and their being charged overdraft fee for being lazy to pay attention to their money , And I’m not perfect either as a artist and a friend I kept studying money and made a mistake of not doing what’s really is a habit of making money which is to save it , I kept spending and I know I was calling investing cause that’s what’s I did but still I needed to save something at the end of the day.